Are we finished with "finishes"?

[Peter Wood]

Dave has said it all for me - 

"....producers are "falling all over themselves" to come up with, bottle
and sell, the most "original" (exotic, unusual, outlandish) kinds of
cask-finishes -- as if the "name" (type of casks used, novelty of) is more
important than the flavour of the resulting product."

".....It seems like more of a "wrong emphasis" to me:  Not "how do I make
the finest/tastiest whisky?" but "how to I draw the most attention to
myself [our brand] by doing something new and 'noteworthy'?"

Right on Dave! It is impossible for a single-livered pensioner like me to
drink every variation ever bottled, and the glut of frantic finishes left
me with the perception that I was being played for a sucker by
gimmick-hungry marketeers. And my perception is my reality.

If finishes are finished I neither cheer nor weep. They are irrelevant to
my life.

Peter Wood

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