AW: Are we finished with "finishes"?
Bev D. Blackwood II
bdb2 at BDB2.COM
Sat Nov 11 15:22:30 CET 2006
Horst noted:
> If a customer has too many choices, s/he will refuse to buy at all.
> Too many questions, too
> uncertain. She therefore has to narrow the portfolio.
and he's 100% right. I don't own ANY Isle of Arran despite having
something like 6-8 choices available here in Houston. I am also not
very interested in owning any Macallan Fine Oak(s) despite loving the
traditional Macallan range. I am enough of a cynic to question
whether it's making better whisky or making better marketing.
-BDB2
Bev D. Blackwood II
http://www.bdb2.com
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