[MM-MALTS-L] CELP & seaweed

Thu Aug 30 13:31:39 CEST 2007

Hi Astrid

It may very well be that Elodea species can survive and grow in salt water, but that doesn't make them seaweeds. From a botanical point of view, seaweeds are (large) algae. Elodea/waterweed is a plant. Algae are not plants and aren't even closely related to plants. Waterweed is a seaweed just as much as humans are mushrooms (which may actually not be too far off the mark for some humans!). But joking apart, there is the strong suggestion that a bottle of CELP contains a twig of seaweed (i.e. a large salt water alga) when it doesn't. 

But I guess I shouldn't be too surprised to see that marketing makes sure facts do not get in the way of a good USP!

slainte, Lex

~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~

Fly, you greatest fool
Why can't you say what they want you to
Why can't you do what they taught you
And show what they wanted of you      

~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~

Dr Alex R Kraaijeveld
School of Biological Sciences
University of Southampton
Bassett Crescent East
Southampton
SO16 7PX
United Kingdom
tel: (+44)-(0)23-80593436
fax: (+44)-(0)23-80594459
http://www.sbs.soton.ac.uk/staff/ark/ark.php

~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~

-----Original Message-----
From: mm-malts-l-bounces at grsnet.net [mailto:mm-malts-l-bounces at grsnet.net] On Behalf Of Astrid Kathrine Ohl
Sent: 30 August 2007 12:20
To: MaltManiacs operated former 'MALT-L' Whisky List
Subject: Re: RE: [MM-MALTS-L] CELP & seaweed

Hi Lex,

swedish scientists have found waterweed in the Swedish part of Baltic Sea and seaweed in the Swedish part of Skagerak ("främmande arter i svenska hav"). I'm chemist and not biologist but as far as I remember from swimming there both seas are "saltwater"??? 
But when it comes to marketing by a professional advertiser "nearly everything" is allowed - no matter the facts!!!

Astrid

-------- Original-Nachricht --------
> Datum: Thu, 30 Aug 2007 11:31:47 +0100
> Von: "Kraaijeveld A.R." <A.R.Kraaijeveld at soton.ac.uk>
> An: "MaltManiacs operated former \'MALT-L\' Whisky List" <mm-malts-l at grsnet.net>
> Betreff: RE: [MM-MALTS-L] CELP & seaweed

> Hi Thomas
> 
>  
> 
> The idea behind CELP is that, allegedly, in the old days seaweed was
> added to whisky on the islands for medicinal purposes. So CELP is said
> to recreate that old tradition. If we take that tradition as a given,
> then my problem is that it is strongly suggested that the plant in the
> bottle is seaweed, whereas it actually has nothing to do with seaweed
> whatsoever. So marketing trying to fool potential customers in thinking
> that there really is seaweed in the bottle. No doubt tasting notes will
> mention the saltyness, seaweedyness, etc. If there is a strong note of
> seaweed, it surely can't come from the plant in the bottle!
> 
>  
> 
>  
> 
> slainte, Lex
> 
>  
> 
>  
> 
>  
> 
> ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
> 
> 
> Fly, you greatest fool
> Why can't you say what they want you to
> Why can't you do what they taught you
> And show what they wanted of you      
>        
> ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
> 
>  
> 
> Dr Alex R Kraaijeveld
> 
> School of Biological Sciences
> 
> University of Southampton
> 
> Bassett Crescent East
> 
> Southampton
> 
> SO16 7PX
> 
> United Kingdom
> 
> tel: (+44)-(0)23-80593436
> 
> fax: (+44)-(0)23-80594459
> 
> http://www.sbs.soton.ac.uk/staff/ark/ark.php
> <http://www.sbs.soton.ac.uk/staff/ark/ark.php> 
> 
>  
> 
> ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
> 
>  
> 
> ________________________________
> 
> From: mm-malts-l-bounces at grsnet.net
> [mailto:mm-malts-l-bounces at grsnet.net] On Behalf Of Thomas Schubert
> Sent: 30 August 2007 11:22
> To: MaltManiacs operated former 'MALT-L' Whisky List
> Subject: Re: [MM-MALTS-L] CELP & seaweed
> 
>  
> 
> Hi Lex,
> 
> I'm completely lost here.
> 
> What are the consequences of using waterweed rather than seaweed, and
> why should one add either to the liquid in the first place?
> 
> Thanks,
> 
> Thomas
> 
> 2007/8/30, Kraaijeveld A.R. <A.R.Kraaijeveld at soton.ac.uk>:
> 
> There are other species of seaweed, which are not solid sheets. So I
> guess marketing was more important than honesty in this case. Suggest
> the bottle contains seaweed and hope no one with a bit of botanical
> knowledge will notice that it what's in the bottle has nothing to do 
> with seaweed ....
> 
> 
> slainte, Lex
> 
> 
> ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
> 
> Fly, you greatest fool
> Why can't you say what they want you to
> Why can't you do what they taught you
> And show what they wanted of you 
> 
> ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
> 
> Dr Alex R Kraaijeveld
> School of Biological Sciences
> University of Southampton
> Bassett Crescent East
> Southampton
> SO16 7PX
> United Kingdom
> tel: (+44)-(0)23-80593436 
> fax: (+44)-(0)23-80594459
> http://www.sbs.soton.ac.uk/staff/ark/ark.php
> 
> ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
> 
> 
> -----Original Message-----
> From: mm-malts-l-bounces at grsnet.net
> [mailto:mm-malts-l-bounces at grsnet.net] On Behalf Of Michel van
> Meersbergen
> Sent: 30 August 2007 11:04 
> To: MaltManiacs operated former 'MALT-L' Whisky List
> Subject: Re: [MM-MALTS-L] CELP & seaweed
> 
> Lex,
> 
> I'm affraid true celp wouldn't look as 'fancy' as whatever Elodea they
> have
> put into the bottle. Just a vegetal green and rubbery 'sheet'. Celp
> leaves
> can be quite big.
> 
> For sure Van Wees/Ultimate outweirded Blackadder when it comes to solid
> additives. :-)
> 
> Michel 
> 
> P.s. No offense Rob!
> 
> 
> op 30-08-2007 11:52 schreef Kraaijeveld A.R. op
> A.R.Kraaijeveld at soton.ac.uk:
> 
> > Hi Michel
> >
> > Yes, 'waterpest' is exactly what I mean. I don't want to get into a 
> > botanical discussion as to whether it's Elodea densa or Elodea
> > canadensis, because the two species are not always easy to tell apart.
> > What's important is that it appears that "Celp - The Seaweed 
> Experience"
> > does not contain any seaweed whatsoever.
> >
> >
> > slainte, Lex
> >
> > ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
> >
> > Fly, you greatest fool
> > Why can't you say what they want you to 
> > Why can't you do what they taught you
> > And show what they wanted of you
> >
> > ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
> >
> > Dr Alex R Kraaijeveld
> > School of Biological Sciences
> > University of Southampton 
> > Bassett Crescent East
> > Southampton
> > SO16 7PX
> > United Kingdom
> > tel: (+44)-(0)23-80593436
> > fax: (+44)-(0)23-80594459
> > http://www.sbs.soton.ac.uk/staff/ark/ark.php
> >
> > ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
> >
> >
> > -----Original Message-----
> > From: mm-malts-l-bounces at grsnet.net 
> > [mailto:mm-malts-l-bounces at grsnet.net] On Behalf Of Michel van
> > Meersbergen
> > Sent: 30 August 2007 09:51
> > To: MaltManiacs operated former 'MALT-L' Whisky List 
> > Subject: Re: [MM-MALTS-L] CELP & seaweed
> >
> > Hi Lex,
> >
> > I had the same reservations when I saw the bottle for the first time.
> > It's
> > certainly not celp inside the bottle, I have it as Elodea canadensis 
> > ('waterpest' as we say in Holland).
> >
> > AFAIK all the celp bottles have waterweed inside them.
> >
> > Best!
> >
> > Michel
> >
> >
> >
> > op 30-08-2007 10:31 schreef Kraaijeveld A.R. op
> > A.R.Kraaijeveld at soton.ac.uk:
> >
> >> Hi all
> >>
> >>
> >>
> >> I got a bottle of "CELP - Seaweed Experience" for a tasting I'll be 
> >> running at the university later this year. For those who have never
> >> heard of this one, it's either a young Lagavulin or a vatting of
> >> Lagavulin and Laphroaig to which seaweed is added. So legally it's 
> not
> >> whisky anymore and the label doesn't claim that it is.
> >>
> >>
> >>
> >> The spirit is clearly greenish and there is a twig of a plant
> floating
> >> in the bottle (bottle won't be opened until the tasting). Now as soon
> 
> > as
> >> I saw the twig, I got suspicious. To me, the plant which is floating
> > in
> >> the bottle looks remarkably like Common or Brazilian Waterweed, which
> > is
> >> a very common freshwater plant. Does not grow in the sea and is not a
> 
> >> seaweed by any stretch of the (botanical) imagination. I've attached
> a
> >> small picture of this plant and I'm asking those of you who have/had
> a
> >> bottle of CELP to tell me whether the plant inside the bottle looks 
> > like
> >> the plant in the picture. Just so I know whether all CELP bottles
> >> contain waterweed rather than a seaweed or whether there ARE indeed
> > CELP
> >> bottles with (possible) seaweed. 
> >>
> >>
> >>
> >>
> >>
> >> slainte, Lex
> >>
> >>
> >>
> >>
> >>
> >>
> >>
> >>
> >>
> >> ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ 
> >>
> >>
> >> Fly, you greatest fool
> >> Why can't you say what they want you to
> >> Why can't you do what they taught you
> >> And show what they wanted of you
> >> 
> >> ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
> >>
> >>
> >>
> >> Dr Alex R Kraaijeveld
> >>
> >> School of Biological Sciences
> >>
> >> University of Southampton
> >>
> >> Bassett Crescent East
> >>
> >> Southampton
> >>
> >> SO16 7PX
> >>
> >> United Kingdom
> >>
> >> tel: (+44)-(0)23-80593436
> >>
> >> fax: (+44)-(0)23-80594459 
> >>
> >> http://www.sbs.soton.ac.uk/staff/ark/ark.php
> >> <http://www.sbs.soton.ac.uk/staff/ark/ark.php >
> >>
> >>
> >>
> >> ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
> >>
> >>
> >>
> >> _______________________________________________
> >> MM-MALTS-L mailing list 
> >> MM-MALTS-L at grsnet.net
> >> http://lists.grsnet.net/mailman/listinfo/mm-malts-l
> >
> > 
> > _______________________________________________
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> >
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> > MM-MALTS-L at grsnet.net 
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> >
> >
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> 
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> 
> -- 
> Thomas Schubert
> 
> potstill.de | distillerylane.de | thomasschubert.eu
> Fax/VM: +49 69 13304197006 | Skype:potstill 
> E-Mail: thomas.schubert at gmail.com 
> 

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