[MM-MALTS-L] CELP & seaweed

Joe Barry jrsbar at gmail.com
Thu Aug 30 15:16:55 CEST 2007 

Hi all

My take on the use of C instead of K is the marketing geniuses way of
covering their backs in case they were really accused of trying to
hoodwink the customers.

Joe









On 8/30/07, Davin de Kergommeaux <maltmaniacsdavin at gmail.com> wrote:
>
> Yes Lex,
>
> I pushed the send button too quickly.  Obviously if you as a biologist
> say it's elodia, it's elodia, but the pet store owners, who are not
> scientists, also call it elodia so that's the common name as well,
> which in my warped logic confirms that it's not seaweed and even the
> man in the street knows it.
>
> Davin
>
>
> On 8/30/07, Kraaijeveld A.R. <A.R.Kraaijeveld at soton.ac.uk> wrote:
> > Hi Davin
> >
> > I don't know why they chose the spelling Celp over Kelp. And yes, that's
> > exactly the plant I mean.
> >
> >
> > slainte, Lex
> >
> >
> >
> >
> > ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
> >
> > Fly, you greatest fool
> > Why can't you say what they want you to
> > Why can't you do what they taught you
> > And show what they wanted of you
> >
> > ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
> >
> > Dr Alex R Kraaijeveld
> > School of Biological Sciences
> > University of Southampton
> > Bassett Crescent East
> > Southampton
> > SO16 7PX
> > United Kingdom
> > tel: (+44)-(0)23-80593436
> > fax: (+44)-(0)23-80594459
> > http://www.sbs.soton.ac.uk/staff/ark/ark.php
> >
> > ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
> >
> >
> > -----Original Message-----
> > From: mm-malts-l-bounces at grsnet.net
> > [mailto:mm-malts-l-bounces at grsnet.net] On Behalf Of Davin de Kergommeaux
> > Sent: 30 August 2007 12:18
> > To: MaltManiacs operated former 'MALT-L' Whisky List
> > Subject: Re: [MM-MALTS-L] CELP & seaweed
> >
> > Hi Lex,
> >
> > Curious spelling.  Kelp, the seaweed, is spelled with a "K"
> >
> > The plant in the bottle looks quite like one you can buy at pet stores
> > for your fresh water aquarium - and yes, if memory serves, I think it
> > is called elodia.
> >
> > Davin
> >
> >
> > On 8/30/07, Kraaijeveld A.R. <A.R.Kraaijeveld at soton.ac.uk> wrote:
> > >
> > >
> > >
> > >
> > > Hi Thomas
> > >
> > >
> > >
> > > The idea behind CELP is that, allegedly, in the old days seaweed was
> > added
> > > to whisky on the islands for medicinal purposes. So CELP is said to
> > recreate
> > > that old tradition. If we take that tradition as a given, then my
> > problem is
> > > that it is strongly suggested that the plant in the bottle is seaweed,
> > > whereas it actually has nothing to do with seaweed whatsoever. So
> > marketing
> > > trying to fool potential customers in thinking that there really is
> > seaweed
> > > in the bottle. No doubt tasting notes will mention the saltyness,
> > > seaweedyness, etc. If there is a strong note of seaweed, it surely
> > can't
> > > come from the plant in the bottle!
> > >
> > >
> > >
> > >
> > >
> > > slainte, Lex
> > >
> > >
> > >
> > >
> > >
> > >
> > >
> > >
> > > ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
> > >
> > >
> > >  Fly, you greatest fool
> > >  Why can't you say what they want you to
> > >  Why can't you do what they taught you
> > >  And show what they wanted of you
> > >
> > >  ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
> > >
> > >
> > >
> > > Dr Alex R Kraaijeveld
> > >
> > > School of Biological Sciences
> > >
> > > University of Southampton
> > >
> > > Bassett Crescent East
> > >
> > > Southampton
> > >
> > > SO16 7PX
> > >
> > > United Kingdom
> > >
> > > tel: (+44)-(0)23-80593436
> > >
> > > fax: (+44)-(0)23-80594459
> > >
> > > http://www.sbs.soton.ac.uk/staff/ark/ark.php
> > >
> > >
> > >
> > > ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
> > >
> > >
> > >
> > >  ________________________________
> > >
> > >
> > > From: mm-malts-l-bounces at grsnet.net
> > [mailto:mm-malts-l-bounces at grsnet.net]
> > > On Behalf Of Thomas Schubert
> > >  Sent: 30 August 2007 11:22
> > >
> > >  To: MaltManiacs operated former 'MALT-L' Whisky List
> > >  Subject: Re: [MM-MALTS-L] CELP & seaweed
> > >
> > >
> > >
> > >
> > > Hi Lex,
> > >
> > >  I'm completely lost here.
> > >
> > >  What are the consequences of using waterweed rather than seaweed, and
> > why
> > > should one add either to the liquid in the first place?
> > >
> > >  Thanks,
> > >
> > >  Thomas
> > >
> > >
> > > 2007/8/30, Kraaijeveld A.R. <A.R.Kraaijeveld at soton.ac.uk>:
> > >
> > > There are other species of seaweed, which are not solid sheets. So I
> > >  guess marketing was more important than honesty in this case. Suggest
> > >  the bottle contains seaweed and hope no one with a bit of botanical
> > >  knowledge will notice that it what's in the bottle has nothing to do
> > >  with seaweed ....
> > >
> > >
> > >  slainte, Lex
> > >
> > >
> > >  ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
> > >
> > >  Fly, you greatest fool
> > >  Why can't you say what they want you to
> > >  Why can't you do what they taught you
> > >  And show what they wanted of you
> > >
> > >  ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
> > >
> > >  Dr Alex R Kraaijeveld
> > >  School of Biological Sciences
> > >  University of Southampton
> > >  Bassett Crescent East
> > >  Southampton
> > >  SO16 7PX
> > >  United Kingdom
> > >  tel: (+44)-(0)23-80593436
> > >  fax: (+44)-(0)23-80594459
> > >  http://www.sbs.soton.ac.uk/staff/ark/ark.php
> > >
> > >  ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
> > >
> > >
> > >  -----Original Message-----
> > >  From: mm-malts-l-bounces at grsnet.net
> > >  [mailto:mm-malts-l-bounces at grsnet.net] On Behalf Of Michel van
> > >  Meersbergen
> > >  Sent: 30 August 2007 11:04
> > >  To: MaltManiacs operated former 'MALT-L' Whisky List
> > >  Subject: Re: [MM-MALTS-L] CELP & seaweed
> > >
> > >  Lex,
> > >
> > >  I'm affraid true celp wouldn't look as 'fancy' as whatever Elodea
> > they
> > >  have
> > >  put into the bottle. Just a vegetal green and rubbery 'sheet'. Celp
> > >  leaves
> > >  can be quite big.
> > >
> > >  For sure Van Wees/Ultimate outweirded Blackadder when it comes to
> > solid
> > >  additives. :-)
> > >
> > >  Michel
> > >
> > >  P.s. No offense Rob!
> > >
> > >
> > >  op 30-08-2007 11:52 schreef Kraaijeveld A.R. op
> > >  A.R.Kraaijeveld at soton.ac.uk:
> > >
> > >  > Hi Michel
> > >  >
> > >  > Yes, 'waterpest' is exactly what I mean. I don't want to get into a
> > >  > botanical discussion as to whether it's Elodea densa or Elodea
> > >  > canadensis, because the two species are not always easy to tell
> > apart.
> > >  > What's important is that it appears that "Celp - The Seaweed
> > >  Experience"
> > >  > does not contain any seaweed whatsoever.
> > >  >
> > >  >
> > >  > slainte, Lex
> > >  >
> > >  > ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
> > >  >
> > >  > Fly, you greatest fool
> > >  > Why can't you say what they want you to
> > >  > Why can't you do what they taught you
> > >  > And show what they wanted of you
> > >  >
> > >  > ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
> > >  >
> > >  > Dr Alex R Kraaijeveld
> > >  > School of Biological Sciences
> > >  > University of Southampton
> > >  > Bassett Crescent East
> > >  > Southampton
> > >  > SO16 7PX
> > >  > United Kingdom
> > >  > tel: (+44)-(0)23-80593436
> > >  > fax: (+44)-(0)23-80594459
> > >  > http://www.sbs.soton.ac.uk/staff/ark/ark.php
> > >  >
> > >  > ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
> > >  >
> > >  >
> > >  > -----Original Message-----
> > >  > From: mm-malts-l-bounces at grsnet.net
> > >  > [mailto:mm-malts-l-bounces at grsnet.net] On Behalf Of Michel van
> > >  > Meersbergen
> > >  > Sent: 30 August 2007 09:51
> > >  > To: MaltManiacs operated former 'MALT-L' Whisky List
> > >  > Subject: Re: [MM-MALTS-L] CELP & seaweed
> > >  >
> > >  > Hi Lex,
> > >  >
> > >  > I had the same reservations when I saw the bottle for the first
> > time.
> > >  > It's
> > >  > certainly not celp inside the bottle, I have it as Elodea
> > canadensis
> > >  > ('waterpest' as we say in Holland).
> > >  >
> > >  > AFAIK all the celp bottles have waterweed inside them.
> > >  >
> > >  > Best!
> > >  >
> > >  > Michel
> > >  >
> > >  >
> > >  >
> > >  > op 30-08-2007 10:31 schreef Kraaijeveld A.R. op
> > >  > A.R.Kraaijeveld at soton.ac.uk:
> > >  >
> > >  >> Hi all
> > >  >>
> > >  >>
> > >  >>
> > >  >> I got a bottle of "CELP - Seaweed Experience" for a tasting I'll
> > be
> > >  >> running at the university later this year. For those who have
> > never
> > >  >> heard of this one, it's either a young Lagavulin or a vatting of
> > >  >> Lagavulin and Laphroaig to which seaweed is added. So legally it's
> > >  not
> > >  >> whisky anymore and the label doesn't claim that it is.
> > >  >>
> > >  >>
> > >  >>
> > >  >> The spirit is clearly greenish and there is a twig of a plant
> > >  floating
> > >  >> in the bottle (bottle won't be opened until the tasting). Now as
> > soon
> > >  > as
> > >  >> I saw the twig, I got suspicious. To me, the plant which is
> > floating
> > >  > in
> > >  >> the bottle looks remarkably like Common or Brazilian Waterweed,
> > which
> > >  > is
> > >  >> a very common freshwater plant. Does not grow in the sea and is
> > not a
> > >  >> seaweed by any stretch of the (botanical) imagination. I've
> > attached
> > >  a
> > >  >> small picture of this plant and I'm asking those of you who
> > have/had
> > >  a
> > >  >> bottle of CELP to tell me whether the plant inside the bottle
> > looks
> > >  > like
> > >  >> the plant in the picture. Just so I know whether all CELP bottles
> > >  >> contain waterweed rather than a seaweed or whether there ARE
> > indeed
> > >  > CELP
> > >  >> bottles with (possible) seaweed.
> > >  >>
> > >  >>
> > >  >>
> > >  >>
> > >  >>
> > >  >> slainte, Lex
> > >  >>
> > >  >>
> > >  >>
> > >  >>
> > >  >>
> > >  >>
> > >  >>
> > >  >>
> > >  >>
> > >  >> ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
> > >  >>
> > >  >>
> > >  >> Fly, you greatest fool
> > >  >> Why can't you say what they want you to
> > >  >> Why can't you do what they taught you
> > >  >> And show what they wanted of you
> > >  >>
> > >  >> ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
> > >  >>
> > >  >>
> > >  >>
> > >  >> Dr Alex R Kraaijeveld
> > >  >>
> > >  >> School of Biological Sciences
> > >  >>
> > >  >> University of Southampton
> > >  >>
> > >  >> Bassett Crescent East
> > >  >>
> > >  >> Southampton
> > >  >>
> > >  >> SO16 7PX
> > >  >>
> > >  >> United Kingdom
> > >  >>
> > >  >> tel: (+44)-(0)23-80593436
> > >  >>
> > >  >> fax: (+44)-(0)23-80594459
> > >  >>
> > >  >> http://www.sbs.soton.ac.uk/staff/ark/ark.php
> > >  >> <http://www.sbs.soton.ac.uk/staff/ark/ark.php >
> > >  >>
> > >  >>
> > >  >>
> > >  >> ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
> > >  >>
> > >  >>
> > >  >>
> > >  >> _______________________________________________
> > >  >> MM-MALTS-L mailing list
> > >  >> MM-MALTS-L at grsnet.net
> > >  >> http://lists.grsnet.net/mailman/listinfo/mm-malts-l
> > >  >
> > >  >
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> > >
> > >  --
> > >  Thomas Schubert
> > >
> > >  potstill.de | distillerylane.de | thomasschubert.eu
> > >  Fax/VM: +49 69 13304197006 | Skype:potstill
> > >  E-Mail: thomas.schubert at gmail.com
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