[MM-MALTS-L] CELP & seaweed

Joe Barry joe at barryins.co.za
Thu Aug 30 15:39:21 CEST 2007


Sorry, I had a word in the wrong place, it should have read "....in case
they were accused of really trying to hoodwink the customers".

 

  _____  

From: mm-malts-l-bounces at grsnet.net [mailto:mm-malts-l-bounces at grsnet.net]
On Behalf Of Joe Barry
Sent: 30 August 2007 15:17
To: MaltManiacs operated former 'MALT-L' Whisky List
Subject: Re: [MM-MALTS-L] CELP & seaweed

 

Hi all

 

My take on the use of C instead of K is the marketing geniuses way of
covering their backs in case they were really accused of trying to hoodwink
the customers.

 

Joe

 

 

 

 

 

 



 

On 8/30/07, Davin de Kergommeaux <maltmaniacsdavin at gmail.com> wrote: 

Yes Lex,

I pushed the send button too quickly.  Obviously if you as a biologist
say it's elodia, it's elodia, but the pet store owners, who are not 
scientists, also call it elodia so that's the common name as well,
which in my warped logic confirms that it's not seaweed and even the
man in the street knows it.

Davin


On 8/30/07, Kraaijeveld A.R. <A.R.Kraaijeveld at soton.ac.uk> wrote:
> Hi Davin
>
> I don't know why they chose the spelling Celp over Kelp. And yes, that's
> exactly the plant I mean. 
>
>
> slainte, Lex
>
>
>
>
> ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
>
> Fly, you greatest fool
> Why can't you say what they want you to
> Why can't you do what they taught you 
> And show what they wanted of you
>
> ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
>
> Dr Alex R Kraaijeveld
> School of Biological Sciences
> University of Southampton
> Bassett Crescent East 
> Southampton
> SO16 7PX
> United Kingdom
> tel: (+44)-(0)23-80593436
> fax: (+44)-(0)23-80594459
> http://www.sbs.soton.ac.uk/staff/ark/ark.php 
>
> ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
>
>
> -----Original Message-----
> From: mm-malts-l-bounces at grsnet.net
> [mailto: <mailto:mm-malts-l-bounces at grsnet.net>
mm-malts-l-bounces at grsnet.net] On Behalf Of Davin de Kergommeaux
> Sent: 30 August 2007 12:18
> To: MaltManiacs operated former 'MALT-L' Whisky List
> Subject: Re: [MM-MALTS-L] CELP & seaweed 
>
> Hi Lex,
>
> Curious spelling.  Kelp, the seaweed, is spelled with a "K"
>
> The plant in the bottle looks quite like one you can buy at pet stores
> for your fresh water aquarium - and yes, if memory serves, I think it 
> is called elodia.
>
> Davin
>
>
> On 8/30/07, Kraaijeveld A.R. <A.R.Kraaijeveld at soton.ac.uk> wrote:
> >
> >
> >
> >
> > Hi Thomas
> >
> >
> >
> > The idea behind CELP is that, allegedly, in the old days seaweed was
> added
> > to whisky on the islands for medicinal purposes. So CELP is said to 
> recreate
> > that old tradition. If we take that tradition as a given, then my
> problem is
> > that it is strongly suggested that the plant in the bottle is seaweed,
> > whereas it actually has nothing to do with seaweed whatsoever. So 
> marketing
> > trying to fool potential customers in thinking that there really is
> seaweed
> > in the bottle. No doubt tasting notes will mention the saltyness,
> > seaweedyness, etc. If there is a strong note of seaweed, it surely 
> can't
> > come from the plant in the bottle!
> >
> >
> >
> >
> >
> > slainte, Lex
> >
> >
> >
> >
> > 
> >
> >
> >
> > ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
> >
> >
> >  Fly, you greatest fool
> >  Why can't you say what they want you to
> >  Why can't you do what they taught you 
> >  And show what they wanted of you
> >
> >  ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
> >
> >
> >
> > Dr Alex R Kraaijeveld
> >
> > School of Biological Sciences 
> >
> > University of Southampton
> >
> > Bassett Crescent East
> >
> > Southampton
> >
> > SO16 7PX
> >
> > United Kingdom
> > 
> > tel: (+44)-(0)23-80593436
> >
> > fax: (+44)-(0)23-80594459
> >
> > http://www.sbs.soton.ac.uk/staff/ark/ark.php 
> >
> >
> >
> > ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
> >
> >
> >
> >  ________________________________
> >
> >
> > From: mm-malts-l-bounces at grsnet.net
> [mailto:mm-malts-l-bounces at grsnet.net]
> > On Behalf Of Thomas Schubert
> >  Sent: 30 August 2007 11:22
> > 
> >  To: MaltManiacs operated former 'MALT-L' Whisky List
> >  Subject: Re: [MM-MALTS-L] CELP & seaweed
> >
> >
> >
> >
> > Hi Lex,
> >
> >  I'm completely lost here.
> >
> >  What are the consequences of using waterweed rather than seaweed, and
> why
> > should one add either to the liquid in the first place?
> >
> >  Thanks,
> >
> >  Thomas
> >
> >
> > 2007/8/30, Kraaijeveld A.R. <A.R.Kraaijeveld at soton.ac.uk>:
> >
> > There are other species of seaweed, which are not solid sheets. So I
> >  guess marketing was more important than honesty in this case. Suggest
> >  the bottle contains seaweed and hope no one with a bit of botanical 
> >  knowledge will notice that it what's in the bottle has nothing to do
> >  with seaweed ....
> >
> >
> >  slainte, Lex
> >
> >
> >  ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ 
> >
> >  Fly, you greatest fool
> >  Why can't you say what they want you to
> >  Why can't you do what they taught you
> >  And show what they wanted of you
> > 
> >  ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
> >
> >  Dr Alex R Kraaijeveld
> >  School of Biological Sciences
> >  University of Southampton
> >  Bassett Crescent East
> >  Southampton 
> >  SO16 7PX
> >  United Kingdom
> >  tel: (+44)-(0)23-80593436
> >  fax: (+44)-(0)23-80594459
> >  http://www.sbs.soton.ac.uk/staff/ark/ark.php 
> >
> >  ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
> >
> >
> >  -----Original Message-----
> >  From: mm-malts-l-bounces at grsnet.net 
> >  [mailto:mm-malts-l-bounces at grsnet.net] On Behalf Of Michel van
> >  Meersbergen
> >  Sent: 30 August 2007 11:04
> >  To: MaltManiacs operated former 'MALT-L' Whisky List 
> >  Subject: Re: [MM-MALTS-L] CELP & seaweed
> >
> >  Lex,
> >
> >  I'm affraid true celp wouldn't look as 'fancy' as whatever Elodea
> they
> >  have 
> >  put into the bottle. Just a vegetal green and rubbery 'sheet'. Celp
> >  leaves
> >  can be quite big.
> >
> >  For sure Van Wees/Ultimate outweirded Blackadder when it comes to 
> solid
> >  additives. :-)
> >
> >  Michel
> >
> >  P.s. No offense Rob!
> >
> >
> >  op 30-08-2007 11:52 schreef Kraaijeveld A.R. op
> >   A.R.Kraaijeveld at soton.ac.uk:
> >
> >  > Hi Michel
> >  >
> >  > Yes, 'waterpest' is exactly what I mean. I don't want to get into a 
> >  > botanical discussion as to whether it's Elodea densa or Elodea
> >  > canadensis, because the two species are not always easy to tell
> apart.
> >  > What's important is that it appears that "Celp - The Seaweed 
> >  Experience"
> >  > does not contain any seaweed whatsoever.
> >  >
> >  >
> >  > slainte, Lex
> >  >
> >  > ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ 
> >  >
> >  > Fly, you greatest fool
> >  > Why can't you say what they want you to
> >  > Why can't you do what they taught you
> >  > And show what they wanted of you 
> >  >
> >  > ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
> >  >
> >  > Dr Alex R Kraaijeveld
> >  > School of Biological Sciences
> >  > University of Southampton 
> >  > Bassett Crescent East
> >  > Southampton
> >  > SO16 7PX
> >  > United Kingdom
> >  > tel: (+44)-(0)23-80593436
> >  > fax: (+44)-(0)23-80594459 
> >  > http://www.sbs.soton.ac.uk/staff/ark/ark.php
> >  >
> >  > ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
> >  >
> >  > 
> >  > -----Original Message-----
> >  > From: mm-malts-l-bounces at grsnet.net
> >  > [mailto: <mailto:mm-malts-l-bounces at grsnet.net>
mm-malts-l-bounces at grsnet.net] On Behalf Of Michel van
> >  > Meersbergen
> >  > Sent: 30 August 2007 09:51
> >  > To: MaltManiacs operated former 'MALT-L' Whisky List
> >  > Subject: Re: [MM-MALTS-L] CELP & seaweed 
> >  >
> >  > Hi Lex,
> >  >
> >  > I had the same reservations when I saw the bottle for the first
> time.
> >  > It's
> >  > certainly not celp inside the bottle, I have it as Elodea 
> canadensis
> >  > ('waterpest' as we say in Holland).
> >  >
> >  > AFAIK all the celp bottles have waterweed inside them.
> >  >
> >  > Best!
> >  >
> >  > Michel
> >  >
> >  >
> >  >
> >  > op 30-08-2007 10:31 schreef Kraaijeveld A.R. op
> >  > A.R.Kraaijeveld at soton.ac.uk:
> >  >
> >  >> Hi all
> >  >>
> >  >>
> >  >>
> >  >> I got a bottle of "CELP - Seaweed Experience" for a tasting I'll 
> be
> >  >> running at the university later this year. For those who have
> never
> >  >> heard of this one, it's either a young Lagavulin or a vatting of
> >  >> Lagavulin and Laphroaig to which seaweed is added. So legally it's 
> >  not
> >  >> whisky anymore and the label doesn't claim that it is.
> >  >>
> >  >>
> >  >>
> >  >> The spirit is clearly greenish and there is a twig of a plant 
> >  floating
> >  >> in the bottle (bottle won't be opened until the tasting). Now as
> soon
> >  > as
> >  >> I saw the twig, I got suspicious. To me, the plant which is 
> floating
> >  > in
> >  >> the bottle looks remarkably like Common or Brazilian Waterweed,
> which
> >  > is
> >  >> a very common freshwater plant. Does not grow in the sea and is 
> not a
> >  >> seaweed by any stretch of the (botanical) imagination. I've
> attached
> >  a
> >  >> small picture of this plant and I'm asking those of you who 
> have/had
> >  a
> >  >> bottle of CELP to tell me whether the plant inside the bottle
> looks
> >  > like
> >  >> the plant in the picture. Just so I know whether all CELP bottles 
> >  >> contain waterweed rather than a seaweed or whether there ARE
> indeed
> >  > CELP
> >  >> bottles with (possible) seaweed.
> >  >>
> >  >> 
> >  >>
> >  >>
> >  >>
> >  >> slainte, Lex
> >  >>
> >  >>
> >  >>
> >  >>
> >  >>
> >  >>
> >  >>
> >  >>
> >  >>
> >  >> ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
> >  >>
> >  >>
> >  >> Fly, you greatest fool 
> >  >> Why can't you say what they want you to
> >  >> Why can't you do what they taught you
> >  >> And show what they wanted of you
> >  >>
> >  >> ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ 
> >  >>
> >  >>
> >  >>
> >  >> Dr Alex R Kraaijeveld
> >  >>
> >  >> School of Biological Sciences
> >  >>
> >  >> University of Southampton 
> >  >>
> >  >> Bassett Crescent East
> >  >>
> >  >> Southampton
> >  >>
> >  >> SO16 7PX
> >  >>
> >  >> United Kingdom 
> >  >>
> >  >> tel: (+44)-(0)23-80593436
> >  >>
> >  >> fax: (+44)-(0)23-80594459
> >  >>
> >  >> http://www.sbs.soton.ac.uk/staff/ark/ark.php
> >  >> <http://www.sbs.soton.ac.uk/staff/ark/ark.php >
> >  >>
> >  >> 
> >  >>
> >  >> ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
> >  >>
> >  >>
> >  >>
> >  >> _______________________________________________
> >  >> MM-MALTS-L mailing list
> >  >> MM-MALTS-L at grsnet.net
> >  >> http://lists.grsnet.net/mailman/listinfo/mm-malts-l 
> >  >
> >  >
> >  > _______________________________________________
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> >
> >  --
> >  Thomas Schubert
> >
> >  potstill.de | distillerylane.de  <http://distillerylane.de> |
thomasschubert.eu
> >  Fax/VM: +49 69 13304197006 | Skype:potstill
> >  E-Mail: thomas.schubert at gmail.com
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