[MM-MALTS-L] LVMH

[john marrinan]

Yes, the Glenmorangie range is extremely pretentious. Next they'll be
supplying gloves with their packaging.

On Nov 12, 2007 10:26 AM, Ian Baker - Engagement Architect, BP
<Ian.Baker at sun.com> wrote:
>
> I've recently watched on - with some dismay, I might add - as the core
> Glenmorangie range has been saddled with pretentious names and silly shaped
> bottles. I make no comment on what has happened to the contents, as I
> haven't tried them yet.
>
> However, I'm even more concerned with what seems to be happening at the
> SMWS. Or, to be more precise, I've become more concerned with the pricing
> trends that seem to be emerging at the SMWS. The current bottling list has
> six bottlings in a 'Last Few Remaining Bottles' section. However, if you
> look back at the prices that were charged for these bottles when they were
> first listed the differences can be startling:
>
> Bottling
> Distiller
> Original Price
> New Price
> 1.134 36 YO Glenfarclas
> £100
> £127
> 2.64
> 29 YO Glenlivet
> £75
> £92
> 19.41
> 20 YO Glen Garioch
> £58
> £59
> 26.43
> 22 YO Clynelish
> £71
> £71
> 58.9
> 28 YO Strathisla
> £62
> £79
> 73.20
> 23 YO Aultmore
> £59
> £63
>
> These bottles must have been originally priced to deliver a reasonable rate
> of return, so the conclusion can only be that someone decided 'We're selling
> our old bottlings from premium distilleries far too cheaply - let's hike up
> the price and deliver more profits back to the owners!'.
>
> This might be a reasonable approach to take if you're a corporate entity,
> but the SMWS was originally run in the interests of its members, and is
> still presented as doing so. If it's to become nothing more than another
> independent bottler charging market rates then I shall have to review my
> membership - I can get all of that from Signatory, G&M and all the others
> without needing to pay an annual subscription!
>
> Ian.
>
>
>
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