SV: [MM-MALTS-L] Highland Park

[Markvardsen, Martin]

SOUTH ORKNEY ISLANDS: CHECK THE DATE

Dear [insert name],

Sorry to write to you again so swiftly after my last message.

I just wanted to let you know that yesterday’s note about the South Orkney Islands was not exactly, erm, true. We made it all up as a little April Fools’ Day story.

Admittedly it is not on a par with the BBC’s 1957 spaghetti tree hoax on Panorama, nor indeed Burger King’s 1998 advertising left-handed Whoppers in USA Today, but we hope it raised a smile.

We will put our plans to build a distillery in the Antarctic on ice...

For information on “The Best Spirit in the World” visit www.highlandpark.co.uk


________________________________________
Fra: mm-malts-l-bounces at grsnet.net [mm-malts-l-bounces at grsnet.net] På vegne af Wanders, Hans [hans.wanders at atosorigin.com]
Sendt: 1. april 2009 14:44
Til: MaltManiacs operated former 'MALT-L' Whisky List
Emne: RE: [MM-MALTS-L] Highland Park

Hmmm, no  guided tours for visitors   there goes my summer holidays.

Regards
hans

-----Original Message-----
From: mm-malts-l-bounces at grsnet.net [mailto:mm-malts-l-bounces at grsnet.net] On Behalf Of Markvardsen, Martin
Sent: woensdag 1 april 2009 6:33
To: MaltManiacs operated former 'MALT-L' Whisky List
Subject: [MM-MALTS-L] Highland Park

Great News
________________________________________


HIGHLAND PARK TO UNVEIL ANTARCTIC DISTILLERY

Orkney-based Highland Park, Scotland's northernmost distillery, has announced plans to open a distillery in the South Orkney Islands, Antarctica, creating the southernmost Scotch whisky distillery in the world.

The South Orkney Islands have been part of the British Antarctic Territory since 1962 and because of its British ownership the Scotch Whisky Association has agreed to allow the whisky to be labelled 'Scotch Whisky'.

Gavin Hewitt, Chief Executive of The Scotch Whisky Association, said: "The team at Highland Park are so passionate about creating a distillery on the British Antarctic islands, we simply couldn't resist giving them the seal of approval. The Orcadians seem to thrive in extreme weather conditions and I'm sure they will have many adventures in the Antarctic. In the meantime, we'll continue to enjoy whisky from northern latitudes."

Gerry Tosh, Highland Park Head of Brand Education, has travelled the world but this is by far the most remote location he has visited. Gerry comments: "I am just back from my second trip to the South Orkney Islands and still amazed by the rough elements and extreme weather conditions with gales reaching 120 miles per hour - just like Orkney!

"The islands are ice-locked from April to November so you can only travel there three months of the year. During my first visit in early December 2008 I spent weeks searching for the perfect spot to set up the distillery.

"In high summer there is no shortage of water in the area and we are currently analysing its suitability. Some treatment may be required to remove fish detritus. However, barley will be shipped in from our sister distillery Tamdhu and Distillery Manager Russell Anderson will bring a quantity of yeast with him as hand luggage. I'm hoping Still Maker Richard Forsyth can join me on my next trip to plan the plant."

The South Orkney Islands are located at almost the same latitude south as the Scottish based Orkney Islands are north (60°S vs 59°N), although it is not known if this was a factor behind the naming of the islands.

With a similar climate to Orkney, the Antarctic islands are generally wet and windy, however much colder than the Scottish islands. Summers are short and cold (December to March) with average temperatures reaching 2°C which can fall to -39°C in winter months.

The distillery will be based on Coronation Island, the largest of the four islands that make up the South Orkneys, and named after the coronation of King George IV in 1821. Initial forecasts propose that the new distillery will produce 200,000 litres of alcohol per year.

Highland Park is currently working out relocation packages for key workers. Workers will also undertake emergency survival training, including sourcing local foods from marine life as well as being provided with thermal clothing specially made for extreme weather conditions.

After growing up on the Orkney Islands and hardened by its strong elements, Distillery Manager, Russell Anderson, is not fazed by temporarily moving to South Orkney Islands to impart the 210 year long Orcadian whisky-making tradition. Once up and running, Russell will pass on the Distillery Manager role to the Deputy Manager, as part of a career development programme at the new distillery on the Antarctic islands.

Gerry Tosh, Highland Park Head of Brand Education, comments: "At Highland Park we are extremely excited about this project. It allows us to take Scotch whisky to a new level, adopting our skills to colder conditions, and developing a true taste of Antarctica. Some whisky enthusiasts enjoy Highland Park with ice and this will be the ultimate expression to be enjoyed on the rocks."

Due for completion next year, the southernmost Scotch whisky distillery can legally enjoy its first dram in 2013, when the spirit will reach the age of three years maturation in oak casks. The cold climate on South Orkney Islands will mean a longer maturation period is needed so the spirit will be filled into small 30 litre casks to increase the interaction of spirit and wood. Following sampling at three years, the spirit will be left to sleep and shiver for another 12 years to achieve peak perfection.

Highland Park's Distillery Manager, Russell Anderson, comments: "At our distillery on Orkney we have a lot of geese and use them as 'guard dogs' due to the fact that they are very noisy at signs of intruders. To maintain security at our distillery on Coronation Island, I suppose we could use either penguins or elephant seals to provide the early warning system as apparently they too are very noisy when disturbed."

To continue Highland Park's trademark balance of aromatic peat and heather honey sweetness, malted barley will be shipped from the Highland Park distillery on Orkney. This will be combined with the South Orkney Islands extreme elements, creating a mild salty aftertaste - the result of aging in a cold sea sprayed climate.

There are currently no plans to offer guided tours for visitors at the distillery.


-Ends-

Gerry Tosh, Highland Park Head of Brand Education, is available for interviews.

www.highlandpark.co.uk

Issued by The BIG Partnership on behalf of Highland Park

For further information or photography, please contact:
Linda Edstrand / Pamela Wils, The BIG Partnership
Tel: 0131 555 5522
Email: linda.edstrand at bigpartnership.co.uk; pamela.wils at bigpartnership.co.uk


Notes to editor
Established in 1798 on Orkney, Highland Park is currently the most northerly Scotch whisky distilleries in the world. At the heart of this single malt lies its remote island location and exposure to the elements. For over 210 years, the distillery has combined time old tradition and the very best craftsmanship to achieve perfection and produce a single malt range that is consistently lauded by experts.

Five keystones contribute to making Highland Park:
*       Hand-turned malt adds to the deliciously succulent, balanced layers of aromatic character found in Highland Park single malt Scotch whisky.
*       Aromatic peat gives a delectably seductive, luxuriant floral sweetness to Highland Park single malt Scotch whisky.
*       Cool maturation enhances the smooth character of Highland Park single malt Scotch whisky.
*       Sherry oak casks contribute to the distinctive richness and multi-dimensional complexity of Highland Park single malt Scotch whisky.
*       Cask harmonisation ensures consistency and balance in Highland Park single malt Scotch whisky.

Highland Park was named Distiller of the Year at the San Francisco World Spirit Awards 2007 and Highland Park 12 year old single malt was named Best in Show at the San Francisco World Spirit Awards 2008.

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